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.The kindest member of the quartet.
.Suffers from temporary memory loss.
.Never leads and always tags along.
.The rebellious member of the group.
.A three time widow.
.Runs her own catering service and traditional music band.
.Has a very dictating strong personality.
.The tallest member of the group and the most educated.
.Addicted to all kinds of gizmos and gadgets.
.Has her own mobile and laptop.
.She is a close follower of the stock market.
.Eldest member of the group and the wisest
.Loves reciting poetry and old traditional sayings
.Has a short posture
.Very sarcastic in nature
.Addicted to coffee
.The group gathers at her house everyday
.Shortest member of the group
FREEJ (In Arabic: فريج meaning "neighbourhood") is a 3D animated series Produced in the United Arab Emirates; [1] produced by Mohammed Saeed Harib, who also directs the fifteen standalone episodes of fifteen minutes each. It is the tale of four old national women living in a secluded neighbourhood in modern day Dubai. The show’s main characters; Um Saeed, Um Saloom, Um Allawi and Um Khammas try to live a peaceful life in the midst of the ever-expanding city around them, but the city’s boom unveils new social issues every day that they would have to tackle solve in their own simple way. For those four old women, there is no issue too hard to crack with a good cup of coffee at Um Saeed’s house.
FREEJ started of as a six page study book in 1998 but it never materialised until 2003 when it was adopted by Dubai Media City. A small demo was created to test the concept and shortly after it was given the official go ahead by the Sheikh Mohammed Establishment for Young Business Leaders (SME) who took on the initial funding of the project. In September 2005, with around 3 million Dhs of fund provided by the SME [2], Lammtara Pictures was established to overlook the production and a team of almost 500 people were signed up to make this big dream a reality.
The series was premiered on 23 September 2006 – the first day of Ramadan [3], and was broadcasted across the GCC countries on 'Sama Dubai' (Dubai's Sky), one of Dubai's many TV channels and which is majorly aimed for the broadcast of local programs and material. The series became an instant success and a major hit in the region [4] with immense viewership in the Gulf especially among UAE Nationals.
